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Needham \u2013R. Dransfield (1995) \u201cMarketing, Everybody\u2019s Business\u201d, Heinemann 2nd Ed.<\/li>\r\n \t<li>S. Dibb, L. Simkin, W. Pride, O. Ferrell (1994) \u201cMarketing, concepts and strategies\u201d, Houghton Mifflin Company<\/li>\r\n \t<li>P. Kotler (1994) \u201cMarketing Management, Analysis, Planning, Implementation and Control\u201d, 8th Ed, Prentice Hall<\/li>\r\n<\/ul>\r\n\u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\r\n<ul>\r\n \t<li>P. 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